Kellogg Sees Market Magic in . 10- Price Point KOLKATA The world’s leading cereal food maker Kellogg said Indian consumers are showing a tendency for lapping up ‘affordable nutrition’ for breakfast with its smaller and entry-level packs driving sales. Kellogg India director marketing Harpreet Tibb said the . 10-price point has become a big segment for the company which has prompted it to launch multiple products at this price point, including corn flakes and oats. “The smaller packs are growing at double-digit pace and we might further expand the offering based on consumer feedback,” he said. Tibb said Kellogg controls almost 60% of the . 700-crore breakfast cereal market in India, which is growing at a double-digit pace. He, however, declined to share financial details of Kellogg India. Is Coca-Cola Still Following its 127-yr-old ‘Secret Fizzy Formula’?
MELBOURNE Coca-Cola, which is known for touting the roots of its recipes, claims that their formulae are sacred. In the 1994 book Secret Formula,reporter Frederick Allen noted that multiple changes were made to the formula over the years. For example, Allen noted that the soft drink once contained trace amounts of cocaine as a result of the coca leaves in the ingredients as well as four times the amount of caffeine. However, in an emailed statement, Coca-Cola said its secret formula has remained the same since it was invented in 1886 and that cocaine has “never been an added ingredient” in its soft drink. In the 1980s, Coca-Cola along with PepsiCo switched from sugar to high-fructose corn syrup, a cheaper sweetener. The companies last year also said they'd change the way they make the caramel colouring used in their soft drinks, while claiming that doing so does not alter the basic formulas or taste for their soft drinks. The sweeter formula was marketed as an improved replacement for the flagship soda, and the company points to the outrage that ensued as proof of how much people love the original. According to Coca-Cola, that’s the only time the company ever tried changing its formula.
Source: The Economics Times
MELBOURNE Coca-Cola, which is known for touting the roots of its recipes, claims that their formulae are sacred. In the 1994 book Secret Formula,reporter Frederick Allen noted that multiple changes were made to the formula over the years. For example, Allen noted that the soft drink once contained trace amounts of cocaine as a result of the coca leaves in the ingredients as well as four times the amount of caffeine. However, in an emailed statement, Coca-Cola said its secret formula has remained the same since it was invented in 1886 and that cocaine has “never been an added ingredient” in its soft drink. In the 1980s, Coca-Cola along with PepsiCo switched from sugar to high-fructose corn syrup, a cheaper sweetener. The companies last year also said they'd change the way they make the caramel colouring used in their soft drinks, while claiming that doing so does not alter the basic formulas or taste for their soft drinks. The sweeter formula was marketed as an improved replacement for the flagship soda, and the company points to the outrage that ensued as proof of how much people love the original. According to Coca-Cola, that’s the only time the company ever tried changing its formula.
Source: The Economics Times
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