‘Auto Slump Claims 2 lakh Jobs’ Biggest job losses likely to have occurred at the retail level, says SIAM

The longest period of slump in India’s automobile market, with sales declining for a second straight year, has taken its toll with production cuts leading to the loss of 200,000 jobs, according to the Society of Indian Automobile Manufacturers. 
“Last year was one of the most difficult periods for the auto industry,” said Vikram Kirloskar, the president of SIAM, who is also the vice-chairman of Bangalore-based automaker Toyota Kirloskar Motors. “I personally feel that across the entire value chain in the auto industry, right 
from raw materials to the dealerships, there could be around 1.5-2 lakh job losses.” 
The Indian auto industry employs 19 million direct and indirect workers. 
The industry is already falling behind its target on the job front as it was estimated to employ more than 25 million workers by 2016 under the 10-year Auto Mission Plan of the government. 
A consistent fall in demand and sales for the past two years is likely to create a huge employment gap. 
Car sales in India fell for the second consecutive fiscal ended March 2014 with a 4.65% drop as the auto industry continued to struggle in a sluggish economy. Besides the decade’s steepest decline in car sales, heavy trucks and buses continued its negative sales streak for the past 25 months. 
The industry is not expecting an immediate turnaround, 
even with a cut in excise duty. According to industry sources, the biggest job losses would have occurred at the retail levels, mainly dealerships that sell all class of vehicles — from bikes to trucks. It also hit the component manufacturers hard. 
Many auto companies have gone for downsizing. India’s largest auto company by revenues, Tata Motors, had undertaken an Early Separation Scheme last year to reduce manpower by as much as 5,000 workers 
across its plants at Jamshedpur, Pune and Lucknow. 
More than 500 managers had left the Chennai-based Ashok Leyland as part of its voluntary retirement scheme in November 2013. Due to declining sales 
for the past two years, companies are enforcing regular production cuts and industry executives said that job losses in the sector are quite common. 
Market leader Maruti Suzuki had closed its five plants for eight days in June last year to reduce its swelling inventory at factory and dealers, while others like Mahindra & Mahindra, General Motors, Skoda Auto also undertook plant shutdowns and retrenched their casual and temporary workers to align production with the slowing market conditions. 
In a major setback to the passenger car segment Hoover India, which was a master franchise of Japanese carmaker Nissan, shut its office leaving hundreds of its employees jobless. Analysts tracking the sector said that the trucks and buses segment was the hardest hit. 


Source: The Economics Times

Slashing TV Prices to Woo Buyers Sony, Panasonic, Videocon slash prices of entry-level LCD & LED TVs to attract users upgrading from CRT models

Television makers such as Sony, Panasonic and Videocon are bringing down the prices of their entry-level LCD and LED TV sets to target first-time buyers and those who want to upgrade from CRT models, a segment which is shrinking fast. 
Sony, for the first time, is entering the 22-inch LED television segment — one of the fastest-selling screen sizes in India — while Panasonic and Videocon will soon be unveiling models costing less than . 8,000, bringing down the starting price of flatpanel televisions from . 9,900 at present. 
“CRT television replacement is a big market opportunity in India and we are poised to grow there by launching a smallsize model which we believe will trigger 60% growth in television business for us this year,” said Sony India sales head Sunil Nayyar. The company is going to price its 22-inch LED TV in the sub-. 15,000 seg
ment, cheaper than its entry-level offering now, a 24-inch model priced at . 17,000. Panasonic India managing director Manish Sharma said his company will launch new entry-level LED models targeting the CRT market in smaller towns. “There would be two models which we developed in our Indian R&D centre,” he said. 
Market leader Samsung too is widening its entry-level portfolio, which includes models in 22- and 23-inch screen sizes, as it plans to launch two 24-inch TVs soon. “There is an upward swing in demand for flat-panel televisions in B- and C-class towns due to faster transition from CRT television,” said Samsung India Electronics deputy MD Ravinder Zutshi. 
The latest moves come after LG exited the CRT television market in India last year, becoming the last multinational brand to do so. The CRT television market — 8.5 million units in 2013 — is expected to shrink to four million units this year, according to industry estimates. At the same time, sales of flat
panel televisions are projected to grow to 8.5 million units in 2014 from 6.2 million last year. Apart from Videocon and Onida, there are a slew of small local brands in the CRT television market. But Videocon too plans to drive the increasing conversion rate from CRT televisions to flat-panel TVs by launching a 16-inch LED television model this month, priced at. 7,990. 
“This will be the lowest price point in flat-panel TV in India and will compare favourably with the CRT models which are sold at . 6,000. We are also giving a CRTtype look to these televisions by bringing protruding speakers,” said Videocon chief operating officer CM Singh. 
Pulkit Baid, director of eastern India’s largest durable retailer, Great Eastern Appliances, said TV makers were trying to fill the void in sales created by the exit of major CRT television brands. “There is a sizeable sub-. 10,000 TV market which the companies were not able to fill with their current line-up, which has forced all to launch smaller screens,” said Baid. 
Television makers believe the move will help put the industry back on track for high growth rate. The sector has been hit by poor consumer sentiment in a weak economy amid a 10-12% increase in prices due to a weaker rupee. . 


Source: The Economics Times

UNCERTAIN FUTURE FOR EMPLOYEES ...Nokia may Leave India Plant Out of MS Deal

Nokia is likely to exclude its manufacturing plant in Chennai from the global purchase of its devices business by Microsoft, as the Finnish firm runs out of time and options to resolve its tax dispute with Indian authorities, people familiar with the matter said, leaving the future of 8,000 direct employees uncertain. 
The tax authorities attached the factory soon after the Nokia-Microsoft deal was announced last September. Nokia India has offered to put . 2,250 crore in an escrow account, and has already paid . 700 crore separately to free up the plant. As directed by the Delhi High Court, it also agreed to furnish a . 3,500-crore 
bank guarantee covering the amount it had transferred to its parent as dividend. But it opposed another condition — to furnish another bank guarantee from the parent covering unspecified potential future tax liabilities — and appealed against it in the Supreme Court, which upheld the HC order. Time Running Out for Nokia 
Nokia hasn’t yet revealed its future course of action following the SC order. With the $7.2-billion deal on the verge of closing, given its April deadline, time is running out for Nokia to resolve the India dispute. 
“The writing is on the wall. They have no other option” but to leave the plant out of the deal for now, a person close to developments in Nokia said, requesting anonymity due to the matter’s sensitivity. The people said the recent voluntary retirement scheme offered to employees at the Chennai plant indicates that Nokia is preparing to scale down operations, trying to conserve as much cash as possible as it seeks to sort out the dispute and eventually transfer the unit to Microsoft. 
Any sale to a third party doesn’t seem likely as several handset makers that ET spoke to said they won’t be willing to pay even close to what Microsoft could be offering for the plant. Shutting down the plant totally also remains an option, people said. 
The two companies had previously said the deal closure won’t 
be affected by the tax dispute in India. And Nokia has already warned it may be forced to close the plant down if the dispute wasn’t resolved. 
Overseas investors have been regarding India with some trepidation as tax rules have been changed with retrospective effect and courts have overturned government decisions, forcing companies to write off investments. The inability to resolve the India hurdle comes as Nokia recently said it has received approvals from China, the European Commission, the US Department of Justice and other jurisdictions for the Microsoft deal. The case is among the high-profile tax disputes involving overseas companies that are being closely watched by foreign investors along with the one involving UK’s Vodafone Group Plc. “It will be a pity if the global deal happens leaving India out of its ambit. It will reinforce the perception in the minds of the international investing community that India has an aggressive tax jurisdiction where it is difficult to do business,” said Dinesh Kanabar, deputy CEO at KPMG India. 
(With inputs from Anandita Singh Mankotia)


Source: The Economic Times